Ford Taurus
All-new vehicle launch with a strong focus on Safety. Conceived, pitched, designed and developed units that tackled a variety of safe subjects including weather, road conditions, and sports.
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Highly interactive rich-media units detailing the safety awards, new technology, and comfort features were produced to assure the customer that each claim was based on solid trustworthy facts.
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Expandable online ads, in partnership with Interpolls, increased user engagement by challenging the consumer’s safety knowledge and comparing popular opinions.
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