Ford Taurus
All-new vehicle launch with a strong focus on Safety. Conceived, pitched, designed and developed units that tackled a variety of safe subjects including weather, road conditions, and sports.
Highly interactive rich-media units detailing the safety awards, new technology, and comfort features were produced to assure the customer that each claim was based on solid trustworthy facts.
Expandable online ads, in partnership with Interpolls, increased user engagement by challenging the consumer’s safety knowledge and comparing popular opinions.
